Brand Wade: Heat guard's business side keeps growing

Basketball Betting Lines

02/14/2007 -

MIAMI (AP) - Dwyane Wade will leave the NBA's All-Star festivities and enter a Las Vegas hotel Friday to meet some of his biggest fans.

Converse will be there. So will T-Mobile, Gatorade, Lincoln, Topps, Staples, Marquis Jet and more companies that he's aligned with - along with others that may want to soon start working with the Miami Heat's superstar guard and budding sports business giant.

It's called the Brand Wade Summit, the latest example of how Wade's drawing power isn't limited to the basketball court. Over 90 minutes, he'll thank those he's already working with and, perhaps more importantly, hear ideas on what might come next.

``You have a roomful of all my partners - all the people that care about Dwyane Wade and the Wade name and brand - together to talk and chat and see what direction they want to go in,'' Wade said in an interview with The Associated Press. ``I think it's going to be great. I'm excited about it. It's one thing I'm really excited about.''

And it's just one part of what Wade - last season's NBA finals MVP for leading the Heat to their first championship - calls an ``insanely'' busy All-Star break.

``It's all still crazy to me,'' Wade said. ``It's really not about the contracts and making money and doing commercials. It's about us all being serious about the direction we're all going, and doing the right things and making the right choices. That's what's important.''

Once he gets to Las Vegas on Thursday, there'll be multiple events with sponsors every day, multiple parties every night, league-mandated media sessions, and, oh, the little matters of defending his title in the NBA Skills Challenge on Saturday night and playing in the All-Star game Sunday.

``It's a challenge,'' said Henry Thomas, Wade's agent. ``I've been at this for 18 years now and I've had some star clients. But I haven't had anything like this. Any agent in the business would love to have the opportunity to represent a player who's become what Dwyane's become. Has all this come faster than we expected? Of course.''

The weeklong Wade business blitz started Monday, when T-Mobile unveiled its new ``D-Wade Edition'' Sidekick, which Wade helped design. To celebrate the launch, T-Mobile will have a ``wallscape'' in Las Vegas this weekend, a 56,250-square-foot image of Wade holding the wireless device on the side of the Mandalay Bay.

In Las Vegas on Thursday, he'll unveil his new line of Converse athletic apparel, a collection of T-shirts, shorts, fleeces, warm-ups, shooting shirts and more that will be in stores early next month. He'll also wear a new style of his signature Converse shoes - the Wade 2.0 - in the All-Star game.

It's the first time Converse has designed an apparel line around an athlete.

``I wanted mine to be different,'' Wade said. ``I wanted to make sure everything is great quality. I didn't want something that someone will wash one time and it'll be done. I want it to be perfect.''

Also Thursday, Staples will announce a $57,500 program to improve 14 parks in South Florida, with the winning park getting $25,000 and five winning online voters a chance to meet Wade.

On Friday, it's the Brand Wade Summit, followed that night by the release of his first solo commercial for Gatorade, a spot called ``Good Wade, Bad Wade'' that was filmed last fall in Miami and has Wade dribbling upcourt, trying to decide whether to shoot over a defender or dunk over someone. (It's easy to guess which decision wins.)

Saturday brings more events with T-Mobile and Topps - before Wade will defend his title in the NBA Skills Challenge. He'll start in the All-Star game on Sunday night, flying home to Miami to rejoin the Heat after the game.

So, there'll be no break during the All-Star break.

``I couldn't get a break,'' Wade said. ``I tried. I couldn't. There's a lot of things I want to do and a lot of things I have to do, so I'll just do my best to make it all work.''

Wade still remembers when all this was the stuff of his fantasies.

He grew up very poor and he and his wife often worried about how they would raise their son, Zaire, when he was first born five years ago.

But now, Wade can afford almost anything he wants - and afford to dream big, too.

He wants to be a movie star, build community centers in Miami and Chicago, keep reaching out to kids, all the while being mindful that his top priority remains trying to win another title or more with the Heat.

``I'm trying to do a lot of things, because I just don't want to play basketball and retire,'' Wade said. ``I want to touch lives.''

Copyright © 2005 The Associated Press. All rights reserved. The information contained in the AP News report may not be published, broadcast, rewritten or redistributed without the prior written authority of The Associated Press.

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2007 online football betting Preview

My fellow Americans, as tempting as it may be to don the coat and HD-ready tie in order to deliver this State of the Game address before the cameras, I know better. As Brad Paisley sings on his latest album, "I'm so much cooler online."

The ideas for this annual essay to kick off the MySportsbook.com college football betting preview flowed like frat-house beer, which is to say they were cheap and spilled all over the floor. The 2007 season will be better than 2007, if only because there will be more of it. A year ago, the NCAA Football Rules Committee made two rule changes in the interest of speeding up the game. These changes went over like Kobe burgers at a vegan banquet.

To its credit, the rules committee rectified its mistakes. This season the clock once again will start when a kickoff is received, rather than when it is kicked, and the clock will not start so quickly on a change of possession.

However, kickoffs have been moved back five yards, to the 30, which will force more returns. (Thus forcing the clock to run. Clever, huh?) Special teams might decide a lot of games, because coaching strategy will come straight out of another new Paisley lyric (almost), I'd like to check you for kicks.

Paisley sings with a twang, which is why he's appropriate for this college football season. The sun coming up over the 2007 college football betting lines season rises from the south. It's a Southern football world. As the Southeastern Conference begins its 75th year, the power shift is noticeable.

Eight-figure budgets, glamorous settings -- and that's just for the head coaches. The SEC has four coaches who have won national championships -- the greatest aggregation of coaching know-how since Eddie Robinson dined alone.

Steve Spurrier, Phil Fulmer, Nick Saban and Urban Meyer have given lie to the idea that a conference championship game is too daunting a hurdle on the road to No. 1. In six of the past 10 seasons, the national champions played and won a conference championship game -- three of the six (Tennessee, 1998; LSU, 2003; Florida, 2007) from the SEC.

2007 College Football Betting Preview

There will be more of the same this season, if the preseason prognostications are correct. Six SEC teams are in the preseason coaches' poll, more than from any other conference. Only one conference has talent so deep that a team with 15 returning starters, including the best quarterback in the league, from an eight-win season is considered an afterthought. That may speak more to Kentucky's losing legacy than to the wisdom of the predictions, but there you have it. And seriously, keep an eye on Wildcats QB Andre' Woodson.

The reach of the South extends all the way to No. 1. Take a look at the team that is a consensus pick to win the national championship. The quarterback is from Shreveport. The best wide receiver is from Nashville. The top recruit is from New Orleans.

So what's the campus doing in Los Angeles? Hey, it is the University of Southern California.

USC lost two Pacific-10 Conference games a year ago, the first time that had happened in five seasons, and university officials withstood the urge to form blue-ribbon panels to unearth the cause of such a disaster. Instead, the Trojans gathered themselves and routed Michigan, 32-18, in the Rose Bowl.

USC's losses at Oregon State and at UCLA last year should have given pause to those who question the Pac-10's football prowess (such as, without naming names, L.M. from Baton Rouge). The league only got deeper this season; Dennis Erickson is taking over an Arizona State team that never quite got out of its own way under his predecessor, Dirk Koetter.

Erickson will resume his quest to become the first coach to win a national championship at two schools. Both he and Spurrier, now in his third season at South Carolina, returned to college football at schools with lower profiles than where they won their titles.

That isn't the case for the third coach looking for the national championship double. You may have missed this, but NASA reported the astronauts on the space shuttle last spring made contact with what can only be described as beings from another galaxy.

The leader of the aliens said, "We come in peace," followed by, "So how do you think Nick Saban will do at Alabama?"

The public is reacting to the new Crimson Tide coach as if he is the Barry Bonds of college football -- beloved at home for what his fans believe he is going to do, hated on the road for his intimidating attitude and for what his detractors believe he did (bend NCAA recruiting rules). I made this comparison from the dais at a charity dinner in Mobile, Ala., last month, and the chill that washed over me didn't come from the air conditioning.

Saban will attempt to prove that he can remake in Tuscaloosa what he built in Baton Rouge, much like another member of the national championship fraternity. Bobby Bowden is attempting to remake at Florida State what he built at, um, Florida State. Bowden rebuilt his offensive staff, bringing in four new coaches led by Saban's former offensive coordinator, Jimbo Fisher, to jump-start an offense that has been dead for a couple of years.

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The Atlantic Coast Conference is expected to show new signs of life, too. That is said with no disrespect toward last season's champion, Wake Forest, which provided one of the best story lines of 2007. The Demon Deacons begin this season in their customary position, overshadowed by the Virginia Techs, Miamis and Florida States.

It's not that Wake will find it difficult to duplicate its success in 2007 as much as the feeling that success engendered. Surprising success is the narcotic of sport. It never feels quite so euphoric the next time. Big East commissioner Mike Tranghese has figured this out. He refers to 2007, when a league looked down upon by fans and foes alike took three undefeated teams into November, as "Cinderella."

The fairy tale may be over, but the Big East has four genuine Heisman Trophy candidates in Louisville quarterback Brian Brohm, West Virginia tailback Steve Slaton and quarterback Pat White, and Rutgers tailback Ray Rice. Rutgers, as did Wake Forest and, of course, Boise State, proved last season that the have-nots in college football occasionally have quite a lot.

The Broncos' rousing 43-42 overtime victory over Oklahoma in the Fiesta Bowl has raised the profile of all schools in conferences that don't get automatic BCS bids. This season, TCU and Hawaii are the preseason favorites to burst through the BCS doors and earn an at-large bid. The Warriors return 14 starters from an 11-3 team, including quarterback Colt Brennan.

Brennan not only broke the single-season record with 58 touchdown passes in 2007, but he also led Division I-A in passing efficiency (186.0). The senior is expected to contend for the Heisman Trophy, and neither his success nor the rise of his team should come as any surprise in the 2007 season.

After all, Hawaii is the southernmost team in the country.

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Many fans thought it was the best side in the nation by the end of last season. This year, the polls have built on Georgia's momentum and granted it the No. 1 preseason ranking, followed by Ohio State and USC. (The Associated Press has the Buckeyes at No. 2; USA Today took the Trojans.)

"To have people believing we have one of the best teams in the nation going into this thing, it's exciting for us," Bulldogs coach Mark Richt told the AP. "I don't think anything is guaranteed, but we certainly have put ourselves in position where at least the college football world thinks we're pretty good."

Georgia Bulldogs - 9.5 wins

There's no question they're good, but the Bulldogs have one of the toughest 12-game schedules in the nation, mostly because they play in the powerhouse Southeastern Conference. Away games at No. 15 Arizona State, No. 7 LSU and No. 10 Auburn loom large, with contests between the hedges versus No. 24 Alabama and No. 18 Tennessee as well as the World's Largest Cocktail Party in Jacksonville versus No.5 Florida.

Ohio State Buckeyes - 10 wins

Like the Bulldogs, the Buckeyes also have a number of tough road contests in 2008. After two scrimmages dressed up as real games versus Youngstown State and Ohio, it's off to face USC. Other tough away games include No.13 Wisconsin in October and No. 20 Illinois in November. Granted, it should be pretty easy sledding at the Horseshoe. In fact, the only ranked team that travels to Columbus is No. 22 Penn State, in October.

USC Trojans - 10.5 wins

A similarly light schedule awaits the Trojans of Southern California, which is why the oddsmakers' total is one win more and the over is currently commanding -150 odds. Pete Carroll's troops only play three ranked teams in 2008, and all of those games are at home. After what should be an easy trip to Virginia to start things off on Aug. 30, the Trojans get two weeks to prepare for Ohio State in Los Angeles. Their two other ranked opponents, No. 21 Oregon and No. 15 Arizona State, visit in consecutive weeks to start the month of October. After that, the competition eases up. Of course, this is the same highly-touted school that lost to Stanford in 2007 and Oregon State in 2006. And don't discount the fact that USC plays its biggest rivals, Notre Dame and UCLA, back-to-back to close out the regular season. On paper, the Trojans are far superior, but motivation will be high for the Irish and Bruins, especially if their historic foes are in national-title contention.

Odds to Win the Heisman Trophy

Tim Tebow, Florida - 7/2
He won it last year, so it's no surprise he's the favorite to do it again, making him just the second player to go back-to-back. Ohio State's Archie Griffin turned the trick in 1974 and 1975, and Tebow's coach, Urban Meyer, is pretty sure his star quarterback can match the Buckeyes legend.

"There has never been anyone quite like him," Meyer told the Atlanta Journal-Constitution. "I am very lucky to be his coach."

Chris Wells, Ohio State - 5/1

The man they call "Beanie" was a star recruit out of high school, so it's not like nobody knew who the star tailback was before he rushed for 576 yards as a freshman in 2006 and 1,609 as a sophomore. But perhaps his finest moment came last year versus Michigan when he rumbled for 222 yards and two touchdowns in the Buckeyes' 14-3 victory over the hated Wolverines.

Knowshon Moreno, Georgia - 8/1

If the Bulldogs are to live up to expectations, they'll need a huge effort from their sophomore running back. This might be the last year of college ball for Moreno, who rushed for 1,334 yards and for 14 touchdowns as a freshman, while adding 253 receiving yards on 20 receptions, so expect big things for the man from Belford, N.J.

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